Personalized Shoe Fitting Process
Fit Doctrine:
The Perfect Stride Starts with the Perfect Fit for YOU!
Looking for the best running or walking shoe for you? Look no further than Rock City Running! Our expert staff offers truly personalized shopping experiences, leveraging a unique blend of practical running experience, dedication to current fitting principles, and cutting-edge fit technology to help you find your perfect stride.
From High School Phenoms to Marathoners and Circuit Racers Our team comprises a diverse crew of passionate runners and former runners, including high school coaches, collegiate athletes, seasoned ultrarunners, marathoners, circuit racers, and masters runners and walkers. With expertise ranging from shorter distances to grueling endurance events, we've tackled every terrain and intimately understand the unique needs of athletes at every level.
A Continually Evolving Approach, Rooted in Real-World Experience
Book knowledge alone can't recreate the nuances of a proper fit. That's why every member of our staff is an active or former runner, trained by our most seasoned fitters – veterans whose passion for fitting dates back to 2005. We continually study emerging techniques, blending them with our own hard-earned experiences to provide individualized solutions precisely tailored to your needs.
Trust the Experts Who Combine Practical Experience with Current Best Practices Whether you're a beginner searching for that first life-changing pair or an elite athlete seeking an upgrade, trust Rock City Running's unparalleled approach. We'll take the time to understand your running style, analyze your gait, discuss your goals, and leverage our unique expertise to guide you toward your perfect shoe from our curated selection of top brands.
With our proprietary fit technology and seasoned staff's experience, you can be assured your one-on-one fitting will result in a personalized recommendation you can run with confidence in. Don't settle for off-the-shelf options or fitters who have never experienced running - visit Rock City Running for an unmatched personalized shopping experience that sets us apart.
Our problem-solving technique includes:
Gather the Facts
- Assessing your needs (running, walking, gym, work)
- Injury history
- Shoes that didn’t work in the past (you’re encouraged to bring in that old pair!)
- Fitness goals
- Aetrex Albert 2.0 3D scanner evaluation
Run/Walk Analysis
- We will either (or both) have you walk or run in your sock feet or will give you a pair of neutral shoes to try on and watch you run or walk in them. We use a video analysis tool to see how your feet land and roll with each step. We can watch frame by frame to detect the smallest details. This helps us determine if you need more stability, cushioning, or support in your shoes - do you ‘roll out’, ‘roll in’ or stay neutral.
Fitting
Our team will then provide several different shoes that match your foot type and preferences for you to try. Take your time, this is a very important step. How do they feel? Take them for a run down the sidewalk. Compare each pair! After all, we want you to love your shoes and feel comfortable in them.
Personal Choice
Our team will suggest, but the choice is all yours!
Insoles
Did you know, no two feet are alike? Using that philosophy, we offer an array of inserts including Aetrex, which are recognized as the #1 orthotic system on the market. We also carry other favorite insoles, Powerstep and 10-Second Flat Feet. If you are looking for comfort, support, and quality of a custom-made insert with a reasonable retail price, look no further.
Happy Feet, Happy Runner!!
